Media Consulting

CSM provides media/public relations and consulting to organizations who want to connect print and electronic media from around the world with their project on multiple levels and through creative means.

CSM is committed not only to garnering exposure for our clients' events and productions, but also to making a positive impact on the people of our host & partner nations by bridging the gaps that divide us through communication. We've worked with many television shows and live events as producers and media relations specialists - giving American and international audiences a glimpse of cultures beyond their own through exciting articles, cyber-casts, programs and custom press trips.

In November 2004, CSM collaborated on the establishment of the first South Pacific World Music Festival held in Savusavu, Fiji. Lori Hall assisted with planning, production, talent, sponsorship negotiations and gathered an international press corps to cover the event, which generated dozens of articles and radio coverage valued at several hundred thousand dollars just within 2 months of the event and before any of the Television broadcastss even took place.

CSM has created a series of regional world music festivals for 2005 for which similar media and sponsorship will be garnered: South Pacific World Music Festival, West African World Music Festival to be held in Cape Verde, Rainforest World Music Festival in Borneo/Malaysia, World Music Festival in Armenia, Middle East World Music Festival in Jordan, festivals in Mongolia and Madagascar and others in North and South America.

In 2002 and 2003, Lori Hall worked with international tourism ministries to negotiate sponsorship, set courses and scout shooting locations for the network special "Global Extremes" which also visited Iceland, Costa Rica and Mount Everest - airing on OLN and ABC. As a direct result, CSM then organized a follow-up press trip to South Africa, designing a custom itinerary that exposes the journalists to many different aspects of the country, including sustainable development efforts in areas as remote as the Kalahari desert of South Africa.

CSM coordinated the media activities for an expedition adventure race series, the Elf Authentic Adventure, in 1999 and 2000 . Produced by the French company GFC, CSM was contracted to communicate their vision of adventure through cultural discovery - by coordinating international media and showing journalists both the event and its surrounding cultural discovery component.

As a result of the event's media relations, the race received the most coverage to date for any adventure sport: 860 print articles worldwide (400 of which included photos), 216 hours of news coverage over a two-week period (60 hours of which was primetime). Radio broadcasts went out to 130 countries. Lori Hall CSM then Executive Produced and directed a two-hour television special with GRB Television for international distribution on the Discovery Network, titled "ConQuest."

All these projects are part of CSM's goal to bring the media and viewers together with events and people from around the world for the promotion of sustainable tourism and to enhance the appreciation of different cultures, customs and artistic expression.

South Africa Tourism: Media Press Trip

In 2003, CSM organized a press trip to South Africa in conjunction with South Africa Tourism and South African Airways. Working with regional and national tourism ministries, CSM coordinated the planning and execution of a six-person, two-week tour of the country - in support of both tourism's goals as well as economic development programs in RSA. IMPROPER HAMPTIONIAN - LABOR DAY 2003 EDITION: Click here to read Bruce Northam's Travel Feature, a result of CSM's custom-designed press trip in June 2003.